For Neocon 2019, Haworth’s Chicago showroom welcomed its visitors with a brand-new reception and a new lobby , punctuated by different colors, moods, stories. Several BuzziBracks booths and a new use of the existing ‘Dividers’ helped the guests to navigate within an ever changing office landscape. The new Cafè represents the idea of Haworth Social Spaces – informal working spaces in which you can have a wider variety of postures and behaviors. A pivotal area of 2019 Neocon was the completely renovated ‘Seating Experience’ zone, showcasing Haworth’s leadership in seating products and their technology. At the end of this path, the new Cabana Lounge communal retreat fostered people’s creativity and sense of tranquility.
Debuting in 2019, the new Haworth Collection Space provided the opportunity to show the broad range of (residential and contract) products part of the brand’s family.