Haworth Stand

Patricia Urquiola continues her work for Haworth signing the stand during Orgatec.
The booth revolves around the archetypical concept of the cloister. The main center attracts attention and becomes the main focal point from which visitors can establish a direct connection with Haworth’s products and some of the new products of Cappellini collection.
The rooms are distributed around this central core, they present different scenarios to increase the curiosity and present different environments to illustrate the concept of a modern workspace.
The three main stands, highlighted by different colors are designed as special areas where customers can approach and interact with the new Haworth products: Fern and Poppy chairs.