The new showroom, with an area of almost 200 square meters, is situated in a historical villa from the early 1900s.

The idea was to create a space of vivid experience, a realistic, informal setting that is perfect to welcome the industry professionals: a new showroom concept, like a sort of training centre, where technicians and architects can meet and work together.

Urquiola uses a modern language to interpret the interior of the villa, in a more flexible and contemporary way. Every room is framed with a tubular natural black iron frame embellished with a gold galvanized finish in the corners.

The colours and the materials take inspiration from the typical materials used for the design of the bathroom. Marbles mixed with onyx, mirror glass, resin, oak wood and iron in light tones, with contrasting points of colour.