Panerai booth at Salon International De La Haute Horlogerie

Exuding a sense of elegance and sophistication, the new booth pays tribute to the roots of the iconic Italian luxury watch brand through its core themes: Panerai’s links to nautical world and Florence, the city symbol of the company.
The ​​840 square metre stand was designed to welcome guests in several different areas spanning sales and press meetings. On entering, visitor find themselves in a large lounge with a ship-like ambience: its bow-like shape, deck-inspired floor and rope-like wainscoting all reference the nautical world. A brushed brass counter, cobblestone glass walls, brushed oak and brass display cases complete the impression.
The press area to the sides of the entrance features a fabric-trimmed wall and wooden panelling with evocative images from the world of Panerai too. As guests move towards the sales areas they are flanked by fabric panels alternated with others depicting Florence and the nautical world. Each of the 17 rooms in which clients can consult with sales assistants is named after a different Panerai watch model, referenced with a photograph in the interior also.  All also have one wall fitted with watch drawers.
Parquet flooring and rugs designed by Patricia Urquiola herself also create a comfortable, cocoon-like environment for visitors.